The science behind cleaner air.
The science behind cleaner air.
No compromises on filtration. No compromises on noise. No compromises on build quality. HEPA 13, OLED display, USB-C charging, real-time AQI at a price that makes clean air accessible to every Indian home.
The science behind cleaner air.
The science behind cleaner air.
No compromises on filtration. No compromises on noise. No compromises on build quality. HEPA 13, OLED display, USB-C charging, real-time AQI at a price that makes clean air accessible to every Indian home.
The motor came first.
The rest followed.
SPECIFICATIONS
SPECIFICATIONS
Motor type
Motor type
Brushless DC (BLDC)
Brushless DC (BLDC)
Wear rate
Wear rate
None
None
Heat output
Heat output
Low
Low
Efficiency
Efficiency
High · Constant
High · Constant
Contact between parts
Contact between parts
None
None
The motor came first.
The rest followed.
SPECIFICATIONS
Motor type
Brushless DC (BLDC)
Wear rate
None
Heat output
Low
Efficiency
High · Constant
Contact between parts
None
Dummy
Dummy
Dummy
The biggest filter in its class.
It's a 3-in-1 composite.
Layer one is the pre-filter that captures larger particles like dust, hair, and pet fur before they reach the main filter.
Layer two is the activated carbon that absorbs VOCs and odors that no HEPA filter can address.
Layer three is the HEPA 13 filter, which filters 99.97% of particulate matter up to 0.3 microns.
SPECIFICATIONS
Filtration stages
HEPA 13 + Activated carbon + Pre filter
Pressure drop
Low
Rated life
6-9 months
Replacement cost
Starting from ₹495
Dummy
Dummy
Dummy
The biggest filter in its class.
It's a 3-in-1 composite.
Layer one is the pre-filter that captures larger particles like dust, hair, and pet fur before they reach the main filter.
Layer two is the activated carbon that absorbs VOCs and odors that no HEPA filter can address.
Layer three is the HEPA 13 filter, which filters 99.97% of particulate matter up to 0.3 microns.
SPECIFICATIONS
Filtration stages
HEPA 13 + Activated carbon + Pre filter
Pressure drop
Low
Rated life
6-9 months
Replacement cost
Starting from ₹495
Dummy
Dummy
Dummy
The biggest filter in its class.
It's a 3-in-1 composite.
Layer one is the pre-filter that captures larger particles like dust, hair, and pet fur before they reach the main filter.
Layer two is the activated carbon that absorbs VOCs and odors that no HEPA filter can address.
Layer three is the HEPA 13 filter, which filters 99.97% of particulate matter up to 0.3 microns.
SPECIFICATIONS
Filtration stages
HEPA 13 + Activated carbon + Pre filter
Pressure drop
Low
Rated life
6-9 months
Replacement cost
Starting from ₹495
Seamless filter replacement.
1
1
1
MOTION
pull straight up
0
0
0
TOOLS
thumb-only access
~5s
~5s
~5s
REPLACEMENT
cap to filter swap
ACTION SEQUENCE
01
Lift straight up.
Lift straight up.
No twisting, clips, or tools required.
No twisting, clips, or tools required.
02
Swap the filter.
Swap the filter.
The cap and filter lift out together.
The cap and filter lift out together.
Monocoque rigidity that supports the entire system.
Motors make noise.
The padding decides how much.
01
Source
BLDC MOTOR
BLDC MOTOR
Spinning rotor generates inherent noise at speed.
02
Decouple
ANTI-VIB MOUNT
ANTI-VIB MOUNT
Isolated brackets break the rotation-to-chassis path.
03
Contain
SEALED SHELL
SEALED SHELL
Rigid panels, sealed joints — no resonance, no hum.
20 dB - 48 dB
20 dB - 48 dB
20 dB - 48 dB
Below the threshold of normal conversation. A unit you forget is running.
Below the threshold of normal conversation. A unit you forget is running.
Vents designed to let air move more easily.
DESIGN PRINCIPLES
Low coefficient of drag
Full-face slit
Zero intake noise
Hidden in ribbed profile
Uniform filter loading
Laminar entry flow
No centre clog
The brains behind
better air.
SPECIFICATIONS
SPECIFICATIONS
Board count
Board count
Single PCB
Single PCB
Trace isolation
Trace isolation
High-freq separated
High-freq separated
Signals routed
Signals routed
Motor / OLED / Light / Sensor
Motor / OLED / Light / Sensor
Sensor reliability
Sensor reliability
No false readings from motor switching
No false readings from motor switching
Controls
Controls
Capacitive touch
Capacitive touch
EXHAUST · HOW CLEAN AIR GETS OUT
08 / 11
We started circular but ended with slats.
Geometry
Circular perforation grid
Open area
Limited
Acoustic profile
Tonal hum at high RPM
Back-pressure
Elevated
WE IMPROVED OVER ITERATION →
12-13%
Improved air flow
Geometry
Horizontal linear slats
Open area
Maximised
Acoustic profile
Broadband · no tone
Back-pressure
Minimised
JB AIR · TECHNICAL
SECTION 08 — EXHAUST
Designed through testing, not guessing.
12-13%
12-13%
Improved air flow
IMPROVED THROUGH ITERATION →
Geometry
Circular perforation grid
Open area
Limited
Acoustic profile
Tonal hum at high RPM
Back-pressure
Elevated
Geometry
Horizontal linear slats
Open area
Maximised
Acoustic profile
Broadband · no tone
Back-pressure
Minimised
Laser-sharp readings, in real time.
SPECIFICATIONS
SPECIFICATIONS
Sensor type
Sensor type
Laser-scattering particulate
Laser-scattering particulate
Laser-scattering particulate
Detects
Detects
PM2.5
PM2.5
Placement
Placement
Rear panel
Rear panel
Sampling source
Sampling source
Ambient room air
Ambient room air
Drives
Drives
Auto Mode · OLED · Light bar
Auto Mode · OLED · Light bar
Update rate
Update rate
Real-time
Real-time
OLED Display. First in its class.
SPECIFICATIONS
SPECIFICATIONS
OLED content
OLED content
PM2.5 · fan · filter life
PM2.5 · fan · filter life
Light bar states
Light bar states
3 — readable across room
3 — readable across room
Data source
Data source
Single rear sensor
Single rear sensor
Polling delay
None — simultaneous
Designed carefully. Sourced meticulously.
01
PASS
BLDC Motor
BLDC Motor
Brushless · 42W DC
Brushless · 42W DC
QUALIFIED
02
PASS
HEPA 13
HEPA 13
99.97% @ 0.3μm
99.97% @ 0.3μm
QUALIFIED
03
PASS
AQI Sensor
AQI Sensor
Laser PM2.5 module
Laser PM2.5 module
QUALIFIED
04
PASS
OLED Module
OLED Module
0.91" · I²C
0.91" · I²C
QUALIFIED
05
PASS
Fan Blade
Fan Blade
Balanced · ABS
Balanced · ABS
QUALIFIED
06
PASS
USB-C Board
USB-C Board
Power delivery
Power delivery
QUALIFIED
07
PASS
LED Strip
LED Strip
WS2812 · indicator
WS2812 · indicator
QUALIFIED
08
PASS
PC/ABS Shell
PC/ABS Shell
Injection-molded
Injection-molded
QUALIFIED
BRAND DESIGN
Precision in form, clarity in communication. A brand system designed to make every interaction feel effortless.
VISUAL SYSTEM
A shared type and label system keeps specs, controls, packaging, web, and app in the same voice.
MOBILE APP
Live AQI, fan speed, routines, and filter reminders mirror the calm logic of the hardware.
The process behind JB Air.
The process behind JB Air.
01
Sketches
02
Paper Mockups
03
Refined CAD
04
Tooling Trials
05
Production
GALLERY · DEVELOPMENT PHOTOGRAPHY
First Lines
Early sketches explore the first ideas that would eventually become JB.
STAGE ·
Industrial design
Shape & Form
Multiple design directions are drawn, compared, and refined in search of the right form.
STAGE ·
Industrial design
Prototype One
Rough prototypes bring the concept off the page and into the real world for the first time.
STAGE ·
Industrial design
Under the Hood
Sushant and Shubhangi begin translating concepts into electronics and working systems.
STAGE ·
Industrial design
First Boards
Shubham assembles and tests early PCB iterations as the hardware takes shape.
STAGE ·
Engineering
Failures
Failed tests and burnt PCBs reveal problems that only real-world testing can uncover.
STAGE ·
Engineering
Antler Demo
Shiv and Sivapriyan present an early prototype at Antler, gathering feedback and conviction for what comes next.
STAGE ·
Manufacturing
China Runs
The co-founders visit factories, suppliers, and manufacturing partners across China to prepare JB for production.
STAGE ·
Manufacturing
Finding JB
Nonzero team explores names, stories, and ideas that define what the brand stands for.
STAGE ·
Branding
Logo Mark
Logo concepts fill the walls as the search for JB's symbol begins.
STAGE ·
Branding
Custom Type
Typography is explored and refined to shape how the brand communicates.
STAGE ·
Branding
The Box
Packaging concepts are developed to make the first interaction feel memorable.
STAGE ·
Packaging
Visual Language
Colours, layouts, and graphic systems come together into a cohesive identity.
STAGE ·
PROTOTYPING
App Experience
Nonzero maps out the companion app experience.
STAGE ·
The App
Website Testing
The digital experience takes shape as the website is designed and refined.
STAGE ·
Website
CGI & Motion
Nonzero creates visualisations that help bring the product story to life before production begins.
STAGE ·
Visualization
Ready for Market
Design, engineering, software, and branding come together in a product ready for launch.
STAGE ·
Manufacturing
First Lines
Early sketches explore the first ideas that would eventually become JB.
STAGE ·
Industrial design
Shape & Form
Multiple design directions are drawn, compared, and refined in search of the right form.
STAGE ·
Industrial design
Prototype One
Rough prototypes bring the concept off the page and into the real world for the first time.
STAGE ·
Industrial design
Under the Hood
Sushant and Shubhangi begin translating concepts into electronics and working systems.
STAGE ·
Industrial design
First Boards
Shubham assembles and tests early PCB iterations as the hardware takes shape.
STAGE ·
Engineering
Failures
Failed tests and burnt PCBs reveal problems that only real-world testing can uncover.
STAGE ·
Engineering
Antler Demo
Shiv and Sivapriyan present an early prototype at Antler, gathering feedback and conviction for what comes next.
STAGE ·
Manufacturing
China Runs
The co-founders visit factories, suppliers, and manufacturing partners across China to prepare JB for production.
STAGE ·
Manufacturing
Finding JB
Nonzero team explores names, stories, and ideas that define what the brand stands for.
STAGE ·
Branding
Logo Mark
Logo concepts fill the walls as the search for JB's symbol begins.
STAGE ·
Branding
Custom Type
Typography is explored and refined to shape how the brand communicates.
STAGE ·
Branding
The Box
Packaging concepts are developed to make the first interaction feel memorable.
STAGE ·
Packaging
Visual Language
Colours, layouts, and graphic systems come together into a cohesive identity.
STAGE ·
PROTOTYPING
App Experience
Nonzero maps out the companion app experience.
STAGE ·
The App
Website Testing
The digital experience takes shape as the website is designed and refined.
STAGE ·
Website
CGI & Motion
Nonzero creates visualisations that help bring the product story to life before production begins.
STAGE ·
Visualization
Ready for Market
Design, engineering, software, and branding come together in a product ready for launch.
STAGE ·
Manufacturing
First Lines
Early sketches explore the first ideas that would eventually become JB.
STAGE ·
Industrial design
Shape & Form
Multiple design directions are drawn, compared, and refined in search of the right form.
STAGE ·
Industrial design
Prototype One
Rough prototypes bring the concept off the page and into the real world for the first time.
STAGE ·
Industrial design
Under the Hood
Sushant and Shubhangi begin translating concepts into electronics and working systems.
STAGE ·
Industrial design
First Boards
Shubham assembles and tests early PCB iterations as the hardware takes shape.
STAGE ·
Engineering
Failures
Failed tests and burnt PCBs reveal problems that only real-world testing can uncover.
STAGE ·
Engineering
Antler Demo
Shiv and Sivapriyan present an early prototype at Antler, gathering feedback and conviction for what comes next.
STAGE ·
Manufacturing
China Runs
The co-founders visit factories, suppliers, and manufacturing partners across China to prepare JB for production.
STAGE ·
Manufacturing
Finding JB
Nonzero team explores names, stories, and ideas that define what the brand stands for.
STAGE ·
Branding
Logo Mark
Logo concepts fill the walls as the search for JB's symbol begins.
STAGE ·
Branding
Custom Type
Typography is explored and refined to shape how the brand communicates.
STAGE ·
Branding
The Box
Packaging concepts are developed to make the first interaction feel memorable.
STAGE ·
Packaging
Visual Language
Colours, layouts, and graphic systems come together into a cohesive identity.
STAGE ·
PROTOTYPING
App Experience
Nonzero maps out the companion app experience.
STAGE ·
The App
Website Testing
The digital experience takes shape as the website is designed and refined.
STAGE ·
Website
CGI & Motion
Nonzero creates visualisations that help bring the product story to life before production begins.
STAGE ·
Visualization
Ready for Market
Design, engineering, software, and branding come together in a product ready for launch.
STAGE ·
Manufacturing
First Lines
Early sketches explore the first ideas that would eventually become JB.
STAGE ·
Industrial design
Shape & Form
Multiple design directions are drawn, compared, and refined in search of the right form.
STAGE ·
Industrial design
Prototype One
Rough prototypes bring the concept off the page and into the real world for the first time.
STAGE ·
Industrial design
Under the Hood
Sushant and Shubhangi begin translating concepts into electronics and working systems.
STAGE ·
Industrial design
First Boards
Shubham assembles and tests early PCB iterations as the hardware takes shape.
STAGE ·
Engineering
Failures
Failed tests and burnt PCBs reveal problems that only real-world testing can uncover.
STAGE ·
Engineering
Antler Demo
Shiv and Sivapriyan present an early prototype at Antler, gathering feedback and conviction for what comes next.
STAGE ·
Manufacturing
China Runs
The co-founders visit factories, suppliers, and manufacturing partners across China to prepare JB for production.
STAGE ·
Manufacturing
Finding JB
Nonzero team explore names, stories, and ideas that define what the brand stands for.
STAGE ·
Branding
Logo Mark
Logo concepts fill the walls as the search for JB's symbol begins.
STAGE ·
Branding
Custom Type
Typography is explored and refined to shape how the brand communicates.
STAGE ·
Branding
The Box
Packaging concepts are developed to make the first interaction feel memorable.
STAGE ·
Packaging
Visual Language
Colours, layouts, and graphic systems come together into a cohesive identity.
STAGE ·
PROTOTYPING
CGI & Motion
Nonzero creates visualisations that help bring the product story to life before production begins.
STAGE ·
Visualization
App Experience
Nonzero map out the companion app experience.
STAGE ·
The App
Website Testing
The digital experience takes shape as the website is designed and refined.
STAGE ·
Website
Ready for Market
Design, engineering, software, and branding come together in a product ready for launch.
STAGE ·
Manufacturing
First Lines
Early sketches explore the first ideas that would eventually become JB.
STAGE ·
Industrial design
Shape & Form
Multiple design directions are drawn, compared, and refined in search of the right form.
STAGE ·
Industrial design
Prototype One
Rough prototypes bring the concept off the page and into the real world for the first time.
STAGE ·
Industrial design
Under the Hood
Sushant and Shubhangi begin translating concepts into electronics and working systems.
STAGE ·
Industrial design
First Boards
Shubham assembles and tests early PCB iterations as the hardware takes shape.
STAGE ·
Engineering
Failures
Failed tests and burnt PCBs reveal problems that only real-world testing can uncover.
STAGE ·
Engineering
Antler Demo
Shiv and Sivapriyan present an early prototype at Antler, gathering feedback and conviction for what comes next.
STAGE ·
Manufacturing
China Runs
The co-founders visit factories, suppliers, and manufacturing partners across China to prepare JB for production.
STAGE ·
Manufacturing
Finding JB
Nonzero team explore names, stories, and ideas that define what the brand stands for.
STAGE ·
Branding
Logo Mark
Logo concepts fill the walls as the search for JB's symbol begins.
STAGE ·
Branding
Custom Type
Typography is explored and refined to shape how the brand communicates.
STAGE ·
Branding
The Box
Packaging concepts are developed to make the first interaction feel memorable.
STAGE ·
Packaging
Visual Language
Colours, layouts, and graphic systems come together into a cohesive identity.
STAGE ·
PROTOTYPING
CGI & Motion
Nonzero creates visualisations that help bring the product story to life before production begins.
STAGE ·
Visualization
App Experience
Nonzero map out the companion app experience.
STAGE ·
The App
Website Testing
The digital experience takes shape as the website is designed and refined.
STAGE ·
Website
Ready for Market
Design, engineering, software, and branding come together in a product ready for launch.
STAGE ·
Manufacturing
First Lines
Early sketches explore the first ideas that would eventually become JB.
STAGE ·
Industrial design
Shape & Form
Multiple design directions are drawn, compared, and refined in search of the right form.
STAGE ·
Industrial design
Prototype One
Rough prototypes bring the concept off the page and into the real world for the first time.
STAGE ·
Industrial design
Under the Hood
Sushant and Shubhangi begin translating concepts into electronics and working systems.
STAGE ·
Industrial design
First Boards
Shubham assembles and tests early PCB iterations as the hardware takes shape.
STAGE ·
Engineering
Failures
Failed tests and burnt PCBs reveal problems that only real-world testing can uncover.
STAGE ·
Engineering
Antler Demo
Shiv and Sivapriyan present an early prototype at Antler, gathering feedback and conviction for what comes next.
STAGE ·
Manufacturing
China Runs
The co-founders visit factories, suppliers, and manufacturing partners across China to prepare JB for production.
STAGE ·
Manufacturing
Finding JB
Nonzero team explore names, stories, and ideas that define what the brand stands for.
STAGE ·
Branding
Logo Mark
Logo concepts fill the walls as the search for JB's symbol begins.
STAGE ·
Branding
Custom Type
Typography is explored and refined to shape how the brand communicates.
STAGE ·
Branding
The Box
Packaging concepts are developed to make the first interaction feel memorable.
STAGE ·
Packaging
Visual Language
Colours, layouts, and graphic systems come together into a cohesive identity.
STAGE ·
PROTOTYPING
CGI & Motion
Nonzero creates visualisations that help bring the product story to life before production begins.
STAGE ·
Visualization
App Experience
Nonzero map out the companion app experience.
STAGE ·
The App
Website Testing
The digital experience takes shape as the website is designed and refined.
STAGE ·
Website
Ready for Market
Design, engineering, software, and branding come together in a product ready for launch.
STAGE ·
Manufacturing
DIMENSIONS
328 × 204 × 457
millimetres
millimetres
COVERAGE
200 – 400
square feet
square feet
POWER
42W
BLDC motor
BLDC motor
Compact by design
Compact by design
Compact by design
Compact by design
FILTER
HEPA 13
99.97% @ 0.3 µm
99.97% @ 0.3 µm
USB-C OUTPUT
2 × 15W
charge two devices
charge two devices
FUTURE SKU
900 – 2000
square feet
square feet
— ALL OF THIS, AT A SENSIBLE ₹ 7,990 MSRP —
— ALL OF THIS, AT A SENSIBLE ₹ 7,990 MSRP —
₹ 6,990
₹ 6,990
₹ 6,990
— MAXIMUM RETAIL PRICE —
— MAXIMUM RETAIL PRICE —
